On the Eve of Disruption: Final Thoughts on the 2016 Election #pol
| December 19th, 2016
Trump, as his pollster Tony Fabrizio later explained, focused entirely on swing states, and didn’t try to “run up the score” in states like Texas, Georgia and Arizona that Trump expected to win. From October 21 to election day, Trump’s ad spending was entirely focused on swing states, while Clinton was still spending in Texas and California. If the two candidates had spent an equal amount, and if Trump had spent in states like Texas that he assumed he would win and in states like California where his margin was well below Mitt Romney in 2012, I believe the popular vote would have been much closer.
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